Session 1:
(1015 – 1045)
How to Use WordPress for Affiliate Marketing?
(廣東話 Cantonese)
Mack Chan
Mack will share some “affiliate marketing” skills and know-how for beginners.
Session 2:
(1045 – 1115)
How to Increase Your SEO Traffic Thanks to WordPress
(English)
Killian Kostiha
Killian will talk about WordPress and SEO/Content Marketing in order for the audience the know the basic set-ups and extensions, and will present some case studies for the topic.
Session 3:
(1130 – 1145)
餐廳老板必學！！提高上客率的10個WordPress重點功能插件
(廣東話 Cantonese)
Jonathan Sin
Jonathan會跟大家討論提高上客率的10個WordPress重點功能插件。
Session 4:
(1145 – 1200)
運用心理學技巧 讓WordPress網站變得更吸引
(廣東話 Cantonese)
Corum Chu
Corum會跟大家討論運用心理學技巧讓Wordpress網站變得更吸引。
Session 5:
(1200 – 1230)
Contributing to the WordPress Mobile Apps
(English)
Cesar Tardaguila
Mobile devices provide an extraordinary opportunity to deliver a superior mobile experience to every user, particularly around accessibility and offline/poor connectivity support. The WordPress Mobile Apps, developed as open source, leverages that opportunity to bring the best WordPress experience on the road.
This talk, by one of the developers involved in the development of the WordPress Mobile Apps, will contain first hand information on the way the team develops and test them to make sure that they provide the experience that the users expect, and how anyone can contribute to the effort, either coding, testing, contributing designs or documentation.
Session 6:
(1345 – 1415)
404 Not Found遇得多；402有見過麼？
(廣東話 Cantonese)
Edmond Yu
網上內容免費，是常識吧？其實不然。
上過網的人，幾乎都聽過遇過「404 Not Found」，卻幾乎沒有人知道「402 Payment Required」的存在。打從互聯網初期已經預留的 402 狀態碼，反映部分網頁需要收費才符合原初的網絡「常識」。然而一路發展下來，免費內容成為壓倒性的主流，營運者只能倚靠廣告收益，最大的互聯網公司 Google、Facebook 等在此潮流中得到大部分好處，反而大量內容生產者只能艱苦經營。
其實內容收費生態持續在演變，付費牆模式走了十多二十年，到近年才有眉目，其中以電影、音樂、書本、遊戲等比較成熟的產業結構為主。 基於 WordPress 的內容創作，是否也可以抓住收費內容的商業模式，令創作者可以專注內容創作的品質，直接由內容消費者買單？
Session 7:
(1415 – 1445)
7 Methods to Boost Online Sales for E-shops
(English)
Ivan So
Ivan will explain the 7 methods to boost online sales for e-shops. He will also talk about some recommended plugins to achieve each of the 7 methods.
Session 8:
(1445 – 1515)
Marketing Tech that Integrates with WordPress
(廣東話 Cantonese)
Ka Wai Shek
阿石會跟大家分享他的必用plugin。
Session 9:
(1545 – 1610)
How to Hack & Defend a WordPress Site
(English)
Henry Dalziel
Henry will discuss how to hack and secure your WordPress installations.
Session 10:
(1610 – 1630)
WordPress Site Done, So How to Market It?
(廣東話 Cantonese)
Bernie Wong
Bernie will talk about how to outreach to customers after a WordPress site is launched. Topics include plugin for marketing and content marketing techniques.