{"id":976,"date":"2023-10-28T16:33:48","date_gmt":"2023-10-28T08:33:48","guid":{"rendered":"https:\/\/hongkong.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=976"},"modified":"2023-12-10T02:48:03","modified_gmt":"2023-12-09T18:48:03","slug":"the-integration-of-cdp-in-wordpress-page-and-its-application","status":"publish","type":"wcb_session","link":"https:\/\/hongkong.wordcamp.org\/2023\/session\/the-integration-of-cdp-in-wordpress-page-and-its-application\/","title":{"rendered":"The Integration of CDP in WordPress Page and Its Application (CDP\u5728WordPress\u9801\u9762\u4e2d\u7684\u6574\u5408\u53ca\u5176\u61c9\u7528)"},"content":{"rendered":"<div class=\"ses_summary\">\n<div class=\"ses_row ses_date\">\n<div class=\"ses_header\">Date: <\/div>\n<div class=\"ses_content\">November 18, 2023<\/div>\n<\/div>\n<div class=\"ses_row ses_time\">\n<div class=\"ses_header\">Time: <\/div>\n<div class=\"ses_content\">13:30 &#8211; 14:00<\/div>\n<\/div>\n<div class=\"ses_row ses_speaker\">\n<div class=\"ses_header\">Speaker: <\/div>\n<div class=\"ses_content\">Ricky Chan<\/div>\n<\/div>\n<div class=\"ses_row ses_language\">\n<div class=\"ses_header\">Language: <\/div>\n<div class=\"ses_content\">\u5ee3\u6771\u8a71 Cantonese<\/div>\n<\/div><\/div>\n<div class=\"ses_details\">\n<p>As technology continues to evolve, so does the field of digital marketing. We are witnessing some important digital marketing trends that will shape the future of marketing. Ricky as founder of Reform Marketing Solutions, and Vice Chairman of Design Council of HK, is to share the importance of developing your own Customers Data Platform (CDP) and its benefits, and how it works in&nbsp;line&nbsp;with&nbsp;CRM.<\/p>\n<p>\u96a8\u8457\u79d1\u6280\u4e0d\u65b7\u767c\u5c55\uff0c\u6578\u4f4d\u884c\u92b7\u9818\u57df\u4e5f\u5728\u4e0d\u65b7\u767c\u5c55\u3002\u6211\u5011\u6b63\u5728\u898b\u8b49\u4e00\u4e9b\u91cd\u8981\u7684\u6578\u4f4d\u884c\u92b7\u8da8\u52e2\uff0c\u9019\u4e9b\u8da8\u52e2\u5c07\u5851\u9020\u884c\u92b7\u7684\u672a\u4f86\u3002Ricky \u4f5c\u70ba Reform Marketing Solutions \u7684\u5275\u59cb\u4eba\u3001\u9999\u6e2f\u8a2d\u8a08\u59d4\u54e1\u6703\u526f\u4e3b\u5e2d\uff0c\u5c07\u5206\u4eab\u958b\u767c\u81ea\u5df1\u7684\u5ba2\u6236\u6578\u64da\u5e73\u53f0 (Customer Data Platform, CDP) \u7684\u91cd\u8981\u6027\u53ca\u5176\u597d\u8655\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u8207 CRM \u7d50\u5408\u3002<\/p>\n<\/div>\n<h2>Media<\/h2>\n<div class=\"medias\">\n<div class=\"media type_session\"><a class=\"media_a\" target=\"_blank\" href=\"https:\/\/hongkong.wordcamp.org\/2023\/files\/2023\/11\/WordCamp-Talk-Ricky-Chan.pdf\" rel=\"noopener noreferrer\"><br \/>\n<span class=\"slide_key\"><img decoding=\"async\" src=\"https:\/\/hongkong.wordcamp.org\/2023\/files\/2023\/11\/2024-digital-marketing-trend.jpg\"><\/span><br \/>\n<\/a><a class=\"slide_download\" href=\"https:\/\/hongkong.wordcamp.org\/2023\/files\/2023\/11\/WordCamp-Talk-Ricky-Chan.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/div>\n<div class=\"media\"> <iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='580' height='326' src='https:\/\/video.wordpress.com\/embed\/PDrwYJZO?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script><\/div>\n<\/p><\/div>\n<h2>The Speaker<\/h2>\n<div class=\"person speaker\">\n<div class=\"per_left spk_left\">\n<div class=\"per_picture spk_picture\" style=\"background-image: url(https:\/\/hongkong.wordcamp.org\/2023\/files\/2023\/10\/Ricky-Chan.jpg)\"><\/div>\n<\/p><\/div>\n<div class=\"per_right spk_right\">\n<h3 class=\"per_name spk_name\">Ricky Chan <a class=\"per_wpid spk_wpid\" href=\"https:\/\/profiles.wordpress.org\/reformmktg\" target=\"_blank\" rel=\"noopener\"><\/a> <a class=\"per_website spk_website\" target=\"_blank\" href=\"https:\/\/reformmktg.com\/\" rel=\"noopener\"><\/a><\/h3>\n<h4 class=\"per_position spk_organization\">Reform Marketing<\/h4>\n<div class=\"per_topic spk_topic\">Topic: The Integration of CDP in WordPress Page and Its Application (CDP\u5728WordPress\u9801\u9762\u4e2d\u7684\u6574\u5408\u53ca\u5176\u61c9\u7528)<\/div>\n<div class=\"per_desc spk_bio\">\n<p>Since graduation, he has been involved in advertising and promotion media, from traditional industrialized production of mailing leaflets to outdoor and minibus advertising. At the peak period, its mailing leaflet promotion business accounted for more than 50% of the overall Hong Kong market share, which has been a lot over the years. Various types of promotional activities are planned by enterprises, well-known pharmaceutical companies, and medical beauty customers. He went from offline to online, applying his accumulated years of design, planning, art, and advertising experience to online media business strategy experience, and his achievements are highly regarded by customers. Ricky was appointed by the Chinese Manufacturers\u2019 Association of Hong Kong as a voluntary network promotion consultant and a member of the design group of the Federation of Hong Kong Industries.<\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Date: November 18, 2023 Time: 13:30 &#8211; 14:00 Speaker: Ricky Chan Language: \u5ee3\u6771\u8a71 Cantonese As technology continues to evolve, so does the field of digital marketing. We are witnessing some important digital marketing trends that will shape the future of marketing. Ricky as founder of Reform Marketing Solutions, and Vice Chairman of Design Council of [&hellip;]<\/p>\n","protected":false},"author":14765255,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-976","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/users\/14765255"}],"version-history":[{"count":5,"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/976\/revisions"}],"predecessor-version":[{"id":1493,"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/976\/revisions\/1493"}],"wp:attachment":[{"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=976"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/hongkong.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}