AI-Powered Storytelling: Unleashing the Creative Potential for Content Marketing (AI故事營銷: 以AI釋放創意內容)

Date:
November 18, 2023
Time:
11:20 – 11:50
Speaker:
Bernie Wong
Language:
廣東話 Cantonese

In the AI-Powered Storytelling session, led by digital marketing professional Dr. Bernie Wong, we will explore how the synergy between artificial intelligence and storytelling is revolutionizing content marketing. Get ready to uncover the magic of AI as we delve into innovative strategies that are reshaping the way brand marketers use AI to enhance their content and connect with their audiences.

在由數碼營銷專家Dr. Bernie Wong主講的AI故事營銷專題中,我們將探索人工智能和故事營銷之間的協同作用,以及AI如何改變內容營銷。一同探討這些革命性策略,重新塑造品牌營銷人員運用人工智能提升內容並與受眾建立更緊密聯繫的方法。

Media

The Speaker

Bernie Wong

Social Stand Limited

Topic: AI-Powered Storytelling: Unleashing the Creative Potential for Content Marketing (AI故事營銷: 以AI釋放創意內容)

黃啟亮博士 (Dr Bernie Wong) 是一位專注創意內容的數碼及社交媒體營銷顧問,曾與馬莎 (Marks & Spencer),GAP,Adidas 和迪士尼 (Disney) 等《財富》500強品牌合作,擔任Social Stand Limited的創辦人,幫助客戶以品牌故事 (Brand Story) 作營銷元素,與目標受眾互動,釋放其品牌的力量。他是一位數碼營銷的講者,於各種研討會和講座中分享專業營銷經驗。他是電台節目主持、報紙專欄作家和大學院校講師。他於香港理工大學完成市場營銷的工商管理博士學位,及香港中文大學獲得新媒體理學碩士學位。