As technology continues to evolve, so does the field of digital marketing. We are witnessing some important digital marketing trends that will shape the future of marketing. Ricky as founder of Reform Marketing Solutions, and Vice Chairman of Design Council of HK, is to share the importance of developing your own Customers Data Platform (CDP) and its benefits, and how it works in line with CRM.
隨著科技不斷發展，數位行銷領域也在不斷發展。我們正在見證一些重要的數位行銷趨勢，這些趨勢將塑造行銷的未來。Ricky 作為 Reform Marketing Solutions 的創始人、香港設計委員會副主席，將分享開發自己的客戶數據平台 (Customer Data Platform, CDP) 的重要性及其好處，以及它如何與 CRM 結合。
Media
The Speaker
Ricky Chan
Reform Marketing
Since graduation, he has been involved in advertising and promotion media, from traditional industrialized production of mailing leaflets to outdoor and minibus advertising. At the peak period, its mailing leaflet promotion business accounted for more than 50% of the overall Hong Kong market share, which has been a lot over the years. Various types of promotional activities are planned by enterprises, well-known pharmaceutical companies, and medical beauty customers. He went from offline to online, applying his accumulated years of design, planning, art, and advertising experience to online media business strategy experience, and his achievements are highly regarded by customers. Ricky was appointed by the Chinese Manufacturers’ Association of Hong Kong as a voluntary network promotion consultant and a member of the design group of the Federation of Hong Kong Industries.